Human email (cont’d) t Based t elopmen v oun c c art 9 A f Some example emails P The WHERE oSales De From: [email protected] Notes: To: [email protected] • Way more templated than it looks Subject: San Mateo is ground zero for ABE • Funny and straight to the point Hi Jon • Asks for the order I traced back the aftershocks of the Account Based Everything revolution and they led straight to your office. Tip: Craft your signature The missing piece, I’m convinced, is pastrami. A short, professional email signature paired with a good photo can Hot pastrami delivered to your office every Friday at lunchtime. increase the response rates to your emails. People remember photos better than text – and they remember people photos most of all. The [ABE] revolution needs fuel. But we need you at your desk. Stay in. Eat. Stan Woods Managing Director, Velocity Partners Ltd 0208 940 4099, velocitypartners.com I’ll even throw in a Dr Brown’s Creme Soda for a buck more. Click here and your order is pretty much done. DK 69