Human email (cont’d) t Based t elopmen v oun c c art 9 A f Some example emails P The WHERE oSales De From: [email protected] Notes: To: [email protected] • Flattery works! (But make it true) Subject: Loved the ABSD Guide • Tie your solution to their world Hi Jon • Have a bit of fun I LOVED the Clear & Concise Guide to ABSD. • Be conversational You convinced me about predictive analytics – now I want to convince you of something: analytics plus data cleansing is a killer combination that doubles the value of your models. I do a 3-minute demo that blows people’s socks off. It shows how we solved the single biggest problem facing data-driven geeks like you and me. How’s Tuesday at 10am for a call? If not, suggest a slot or two and I’ll book it. DK 68