Human email (cont’d) t Based t elopmen v oun c c art 9 A f Some example emails P The WHERE oSales De From: [email protected] Notes: To: [email protected] • Mentions a mutual friend in the subject line Subject: Ray said you’re ramping up fast • Starts with enthusiasm and proof of homework Hi Jon • Signals willingness to help Congratulations on the launch of PlayMaker: very cool software! • A single proof point Knowing how you worked at Marketo, I’m guessing you’ll be ramping • A personal tweak ‘… would kill to work for Engagio.’ up your sales team right about now. • A clear CTA I think I can help. We placed 180 top-notch reps into SaaS companies in the last three months and I’ve got some talented folks who would kill to work at Engagio. How can I get ten minutes on the phone with you to show you our way of working (it’s a world away from the typical head-hunters!)? Ready when you are, DK 67