CHAPTER 2 ABM Spending However, the companies surveyed in this study planned to increase their spend to 29% of their total marketing What percent of your budget will be dedicated budget in 2019. That represents an increase of 8% YoY. to ABM in 2019? 29% Average Marketing 29% Budget Dedicated to ABM in 2019 ABM Budgets are set to increase 8% this year Consistent with the findings from last year’s Outlook Survey on ABM from Engagio, 21% of the average 2018 marketing budget was allocated to ABM programs. ABM INVESTMENTS AND RESOURCES 7