CHAPTER 3 Learning About ABM Where do you currently go to learn about ABM? We wanted to know where our survey participants go to Webinars 71.25% improve their ABM skills. Webinars (71%), blogs (58%) and whitepapers (51%) rounded out the top three resources relied Blogs 58.10% upon for ABM education. Asking peers is another top source Whitepapers 51.38% of insight for professionals (35%), followed by the advice of analyst firms like Forrester and SiriusDecisions (33%). Peer Interactions 34.86% SiriusDecisions/Forrester 33.03% LinkedIn and Tradeshows 29.97% Trades hows 29.66% Online Communities 29.05% Podcasts 21.41% LinkedIn Groups 19.88% 0% 20% 40% 60% 80% The top 3 places people to go learn about ABM are webinars, blogs and whitepapers ABM TACTICS AND DETAILS 28