Human email (cont’d) t Based t elopmen v oun c c art 9 A f P The WHERE oSales De The body Right after your killer opening, you need to do two things: prove that you did your homework and show them why they should stay with you. Use your insight Be excited Don’t brag Now’s the time. Roll out the research. People want to work with people who love No one likes a braggart. what they do. Examples: Bad Examples: Congrats on your acquisition of Global Felt! Examples: We’re the Number 1 supplier of lard to the I think I can accelerate your IT integration by To be honest, the article blew me away – and defense industries and we’ve won every about six months, but I won’t know for sure I wanted to get to you right away. Here’s why: Lardie Award since 1983. until we’ve spoken. I can’t wait to show you our new benchmark Don’t take my word for it: CustomerCo says As your CEO said in yesterday’s investor research – it totally changed the way I think we’re the ‘best lobby carpet solution provider call, “It’s time to go all in on Blockchain.” about managed print services and I know it’ll in Southeast Nebraska’. The problem is, your Microsoft legacy stack do the same for you. is going to hold you back. 65