Human email (cont’d) t Based t elopmen v oun c c art 9 A f P The WHERE oSales De The opening So you earned the open. Nice one. Now you’ve got maybe 7 seconds to capture their full attention. A few tips: Start with them Be personal (again) Don’t start with an introduction Don’t waste the vital first few seconds. It’s a personal note, remember? You can do that later. Examples: Examples: Bad examples: As a Hadoop user, I’ll bet ten bucks you’ve I was reading an article by Bob Apollo My name is Bob Roberts and I work for Sourghum discovered the ‘alt-45’ error message. and I thought of you. Dynamics, a leading blah blah blah… Don’t you hate that? As a Cornellian, I knew you’d like this one. Let me introduce myself. I’m a… [never mind, Your recent post on drone warfare made they’re gone] me laugh out loud. Twice. [Mutual connection] suggested I get in touch. Don’t apologize “You’re sorely mistaken Never start with an apology – this matters! if you believe that flooding Bad Examples: an executive’s inbox with Sorry to take your precious time but… rote solicitations will escape I apologize if this isn’t relevant to you but… the DELETE key.” Ari Kaufman CEO, Placeable 64