What about ABM platforms? A key question is: Will these disparate Also, TOPO writes that: categories coalesce into an ‘ABM Platform’ category? And if so, which “ Account-Based platforms will be the pieces are core to the platform and single-most important category in the which are adjacent? stack in 2018 and beyond. These The analysts certainly believe ABM Platforms are solutions will bring together planning, an emerging category. Forrester writes that: orchestration management and measurement into a single solution.” “B 2B marketers choosing an ABM TOPO Account-Based Technology platform can avoid the operational and Report, April 2018 technical drag that comes from purchasing and integrating several Having a platform certainly makes sense. The individual products and start fewer vendors a company can work with the better, generating results from their ABM and it’s certainly less expensive than buying programs more quickly.” multiple piece-parts and cobbling them together. The Forrester New Wave™: ABM Platforms, Q2 2018 164