Coverage Do we have sufficient data and contacts for each target account? How effective are we at building out our database? The most basic ABM metric, Coverage, measures data quality and completeness. Does your database have the right people or not? Do you have accurate contact information? Do you have permission to email them? People Maps identify white space in account coverage. Imagine being able to say Marketing built initial engagement and opt-in permission with 42% of key names at target accounts, when the company had only 18% coverage to begin with. 111