Orchestration in action Here are three examples of how Engagio uses Results: At Engagio, this type of hyper- orchestration to drive executive engagement. personalized outreach has a 100% reply rate (i.e. the target account gets back to us), and an 1:1 Hyper-Personalized Outreach 85% meeting rate (i.e. we get a meeting at five One of our target accounts had a surge of out of every six accounts). engagement with our marketing materials, but their VP Marketing was not responsive to our regular SDR outreach. Her Twitter profile said she had a “thing for tech, Cadbury’s and Prosecco.” It also told us she “loves a good bit of data.” So, we sent her a package with some of her favorite things and a copy of one of our books on data and analytics, including a handwritten note saying, “Cadbury and wine for 5 minutes of your time?” This was followed up by a coordinated series of emails and phone calls from the SDR and account executive, which ultimately led to a meeting two months later.