Engagement (cont’d) Advanced Filtering and Selectors Filtering engagement data can answer interesting questions about target accounts. For example: • Which accounts are showing marketing engagement but have no sales activity? • Which target accounts did we have meetings with last month? • From which target accounts did someone visit the pricing page? Use advanced selector logic like this to find and target the exact right accounts for your needs. You can send alerts, identify accounts for campaigns, and automate ABM actions based on how accounts move in and out of your selectors. 117