s e s s e c o r M p B III 7 A t e r a h P T Tier eBook Infographic Webinar Mini-Case: A print run of 12 Tier 1 Accounts [Account Name] Guide How [Account Name] Can See How [Account Name] Can The wholesale division of a European telephone Highly Personalized to Predictive Marketing ROI with Predictive Marketing Generate More Leads with network supported a pitch to a mobile operator w/custom copy Predictive Marketing with a highly-personalized printed book and eBook. Tier 2 Accounts [Account Name] Guide How [Industry] Can See ROI How [Industry] Can Generate Personalized by to Predictive Marketing with Predictive Marketing More Leads with Predictive In it, the top executives of every department Account Name and w/name only Marketing addressed their counterpart in the prospect Industry company by name, addressing the top concerns of Tier 3 Accounts A [Industry] Marketer’s Guide Custom hub featuring How [Company Size] Can each executive and committing to solve them. Personalized by to Predictive Marketing relevant infographics Generate More Leads with Industry or Predictive Marketing Whether it was because of this innovative Company Size approach or the one-to-one mindset behind it, Source: Rachel Lefkowitz, LinkedIn they got the deal. “ The same kind of predictive analytics you used in your account selection can guide your personalization for emails, advertising and content. It’s about the intimate understanding of a persona.” Doug Bewsher, Leadspace 68