Awareness Are target accounts aware of our company? Using minutes Are they aware of our solutions? One way to measure awareness is with engagement minutes. For example, you could say To measure awareness, your goal is to track recent that accounts with at least 10 minutes of activity and meaningful interactions with target accounts. over the last three months are ‘aware’. For example, even if an account has seen ads from you, it’s reasonable to say the target account is unaware of your company if no one has visited the website, opened an email, or attended an event in the last three months. Pro tip Take a baseline before starting! Track the number of target accounts that have interacted with your brand in the last few months. 113