CHAPTER 4 A comprehensive survey was conducted in December 2018 and January 2019, fielded by Engagio and Other (7.4%) Healthcare (3.5%) Salesforce Pardot. 486 individual responses were Media Entertainment (2.5%) Telecommunications (4.3%) recorded. Participants were offered the chance to win Financial Services (2.5%) Computer & Software (5%) one of two Visa gift cards in the amount of $250. Manufacturing (3.3%) Business Services (11.2%) Education (3.3%) Software & Internet (55.5%) Who is Represented in This Study? S SPONSE Industry RE Industry t 55.49% erne t e & In ar ftw So es 11.18% The majority of our findings come from organizations in the Business Servic 7% tail 4.9 e e R ar ftw & So er Software and Internet industry, followed by Business Services, Comput ommunicalions 4.25% eiec Computer & Software Retail, and Telecommunications. T edm 3.52% t euticals, a Blo , Pharmac cr tthcar ea H riucailon 3.31% E acturing 3.31% anuf M es 2.48% Servic W Finanda 7% onics 2.0 ers & Electr Comput SURVEY METHODOLOGY 33

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