Introduction As organizations continue their rapid adoption of Account • Where are marketers planning to spend Based Marketing, this new research offers a glimpse into more in 2019 related to ABM? the current attitudes and maturity of organizations across North America. Nearly 500 business leaders responded to In addition, we’ve highlighted the habits of those orga- a comprehensive survey in December 2018 / January 2019 nizations who are seeing a positive ROI from ABM. fielded by technology firms Engagio and Salesforce Pardot. Read on to learn their habits, and find out where you Our analysis of the results seeks to stand against hundreds of your industry peers. answer the following questions: We hope you find this resource helpful as you • What is the current outlook of Account continue on your own path to ABM success! Based Marketing in 2019? • Where are companies in their ABM journey? • What are the top challenges related to ABM? • Who owns ABM internally? • What kind of investment do most companies make in ABM? 3