CHAPTER 3 CRM Selection When it comes to the particular CRM used by firms, 85% of organizations surveyed use Salesforce. What CRM(s) is your company using? Salesforce 85.07% Other 6.57% Microsoft 5.67% Oracle 2.09% SAP 0.60% Netsuite 0.00% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% The overwhelming majority (82%) of the companies in our survey are using Salesforce for their CRM ABM TACTICS AND DETAILS 31