CHAPTER 2 Who is currently the owner of ABM in your organization? 28% of respondents indicated the Chief Marketing Officer or Vice President of Marketing currently CMO / VP Marketing 28.27% owns the ABM initiative at their organization. Head of Demand Gen 23.51% Head of ABM (must have ABM title) 8.04% Frequently (at 24% of companies,) the Head of Demand Head of Field Marketing 5.06% Generation is tasked with ownership of ABM. This Head of Marketing Operations 6.55% makes sense, as the ultimate goal of this initiative is to Head of Digital Marketing 6.55% drive revenue and demand within key accounts. Sales 4.76% CEO 2.08% Head of Product Marketing 1.19% Interestingly, 8% of organizations have a dedicated Customer Success 0.30% person focused on ABM, going so far as to include “ABM” 0% 15% 30% in their title. A quick LinkedIn search finds over 2,000 open job positions across the US related to ABM. 28% of respondents indicated the Chief Marketing We expect to see this trend rise as more organizations Officer or Vice President of Marketing currently mature in their adoption of this key initiative. owns the ABM initiative at their organization ABM INVESTMENTS AND RESOURCES 13