CHAPTER 3 ABM Maturity The majority of organizations surveyed are either operating We asked which core areas of ABM were under control with a full program rolled out in the last six months (26%) (“decent” “solid” or “awesome”) and which were still areas or currently doing a pilot program (26%). Many have had of improvement for firms (“very early” or “early.”) their full program in place for less than two years (18%). Where is your company at in its ABM journey? No plans to get started 7.25% Thinking about getting started in the 18.25 next 6 months Doing a pilot program 26.09% Full program rolled out in the last 6 months 26.09 Full program in place for less than 2 years 17.68% Full program in place for longer than 2 years 4.64% 0% 10% 20% 30% The majority of the companies are early on in their ABM maturity ABM TACTICS AND DETAILS 16