o big ther oge t: twt t t Based Sales ough ounelopmen cv art 3c PADeideas br A big idea We’ve seen the rise of the specialist sales development role and the new focus on the outbound side of the discipline. And we’ve seen the rise of account based thinking. Now it’s time to put them together. Account Based Sales Development is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers. 14