t ounerything c v c art 5ello, A Account Based Everything P H Based E The essence of the Account Based delivered by all departments (Marketing, “This isn’t about account based Everything (ABE) strategy is coordinating Sales Development, Sales, and Customer marketing campaigns or sales relevant interactions that span multiple Success). When you can do that, the results players in the account (decision makers will always be greater than individual tactics, this is Account Based and influencers) and multiple channels departments working in isolation. Everything.” (email, phone, social and demand gen) Craig Rosenberg Co-founder and Chief Analyst, TOPO Account Account Based Based “Account Based Everything Marketing Sales Development recognizes that it takes a village One central to zero in on key accounts; that account all functions must be integrated, based view from marketing to sales development, sales and Account Account customer success.” Based Based Sales Customer Tom Scearce Success TOPO 26