t f o elopmen t Based v oun c art 7c Data maintenance P The WHO ASales De If the world stood still, mapping your buying Even if you start with perfect data and 100% centers and filling coverage gaps would be account coverage, that data will decay at a rate a one-off exercise. In the real world, it’s of anywhere from 2-7% a month, depending on a continuous process. the role and industry. People leave companies, change positions, get promotions, etc. all the time. So you’ll need an easy way for the team to continually update your data – plus a regular data hygiene check to see if you’re still up to date. At Engagio, this is a quarterly process for all target accounts. 45