Account Based Everything ools echnology art 13 market map P SDR tand t Who: Selection What: Insights Where: Interaction Data Vendors Predictive Account Insight Ads Website Direct/Physical Events Other Phone/Dialer Social Intent and Technographics Human Email Person Insight Orchestration Synchronize Interactions into coordinated Plays Complementary Infrastructure Attribution Account CRM Lead to Account match (L2A); Planning Routing; ABM Analytics 133