ools echnology art 13 P SDR tand t SDR tools and technology Increasingly hard-to-reach buyers combined with the rising demands on the sales development team mean it’s becoming essential to streamline, automate and accelerate the SDR function. Manual processes just can’t scale to meet the need. This is a job for technology. This section introduces you to the kinds of tools We organized the ABSD tech universe “When it comes to SDR and technologies that are available to make the into three big buckets: technology, you want Iron Man, SDR job more efficient and effective. Core Sales Development Tools – not Terminator. Technology Fortunately, there are a lot out there. the essential accelerators is there to make a good Infrastructure Tools – salesperson better… not to take the foundation ABM layer the human out of the equation.” Added ABM Tools – Matt Amundson for filling out your stack Vice President – Let’s take them one at a time. Sales Development & Field Marketing, EverString 128128