ome art 14idea whose Conclusion: P Conclusion:an time has c the new growth rocket Generating revenue is the most important activity in every company. Every single job across the business depends on you doing yours. Over the last decade, the way companies like practices summarized in this guide, we’re yours attacked the revenue generation convinced you will succeed, just as the pioneers challenge has changed dramatically. But all of ABSD have succeeded before you. that was just a prelude to the next big leap waiting for you: Best of all: this journey is also hugely rewarding on a personal level. The colleagues whose lives Account Based Sales Development is not just you’ll touch (in Sales, Marketing and beyond) the engine of the Account Based Everything and the SDRs whose careers you’ll launch will model that’s sweeping through B2B: it’s the find this new approach far more gratifying than engine of a kind of hyper-growth that very the old-school, volume-driven grind. It’s faster, few companies have ever experienced. it’s more successful and it’s easy to feel the difference from day one. Get this right and the rest of your career is on a similar trajectory: the sky’s the limit. In short: this is going to be amazing. No, it’s not an easy path. There’s a lot to get Onward and upward! wrong and more than a few mis-steps along the way (real transformation is never smooth). But if you follow the principles and best 135