Thank you! Big thanks to the people who helped us shape Special Thanks Books this book by generously sharing their time and To the two analyst firms who do so much From Impossible to Inevitable, expertise. You guys rock. to help Sales and Marketing leaders make Aaron Ross, Jason Lemkin better decisions: Craig Rosenberg Predictable Revenue, Ken Krogue The Bridge Group Aaron Ross, Marylou Tyler Chad Burmeister Specialists in building, expanding, and Lars Nilsson optimizing inside sales strategies for B2B The Sales Development Playbook, Matt Amundson companies, including the big decisions Trish Bertuzzi Kristina McMillan around implementation strategy, process, Tom Scearce tactics, technology, and tools. The Clear & Complete Guide Scott Gaydos to Account Based Marketing, Steven Broudy TOPO Research Engagio Robby Allen A research and advisory firm that helps sales and marketing professionals adopt Sales Manager Survival Guide, the patterns, behaviors, and Plays that drive David Brock exceptional growth. Both are amazing resources for anyone Whale Hunting with Global Accounts, who cares about selling. Barbara Weaver Smith 137