e Working with tion dina oor art 10 c f Account Executives P The importanco Tips for bringing AEs into Plays • Get AEs on board early, at the strategy stage Team Selling: use the whole company • Get their active involvement in designing Plays Think creatively about how touches from non-typical roles at your company • Don’t just assign tasks to AEs out of context can help your Plays. You can mix up the – they should know the Play is running at one demographics of the sender with of their accounts different genders, races and styles – you never know what will resonate • Key emails should come from the AE (after their best with the target. At Engagio, we personal review and approval) run a Play for certain prospective customers that includes an email from • AEs may be the best to send high-value reports one of our developers, asking if there or studies are any features they’d like her to build. The point is that when someone buys your product, they’re buying the whole team – not just the sales rep. So why not include members of your whole team in your Plays? 91