s e s s e c o r M p B III 7 A t e r a h Simple vs super-personalization P T Simple personalization You can turn a relevant but broad piece of content into a super-relevant piece with some simple tweaks, including: • Targeted title or subtitle • Imagery that reflects the target industry • Case studies from the target market • Tweaked introduction and conclusion • A targeted landing page and email This allows you to scale up your content personalization efforts without breaking the bank. “Pe rsona plus Industry is “ You can create a message for 50 or where the magic happens. so in an industry then add something That’s powerful targeting.” personal, but it takes care of 80-90% Johan Sundstrand, of the initial effort.” VP Sales, Jambo Andres Botero, CMO, BlackLine 66