Craig Rosenberg’s tips for social media insight “S ocial intelligence tends to be the best intelligence. The Quick tips: information someone shares on social media is something • If the prospect is on Twitter, follow them and they care about and can make for easy connections. You can retweet or quote their tweets with a comment. truly personalize the message with this kind of information. Everyone likes to be retweeted. ‘Congratulations on your recent product launch’ or just • Consider putting a personal message in the something in their LinkedIn profile.” retweet. If you have a great piece of content that ties with their content, forward it to them. • If the prospect is on Facebook, you can like a “A BM also gives social teams an ideal mission. Go to your status update. social media manager — who may have been tweeting out • Use LinkedIn InMail as a touch in prospecting — generally — and say, ‘Give us Microsoft insights and deliver it often out-performs email. • Keep your own social profiles strong — and make content to 2,800 Microsoft marketers daily.’ That’s a great sure each SDR and sales rep has a complete and social brief.” up-to-date profile. Heat maps show that the headline, photo and summary are the most viewed. Any insight is better than no insight One company, Network Hardware Resale, lifted email conversion rates simply by mentioning the local weather in the opening sentence! 59