M B f A s o e l y I t t I s r e a h Account Entitlement worksheet P T In the spreadsheet below, simply find the type of program, enter the program name, and then fill in the appropriate Entitlement for each style of ABM. Type of Program Program Entitlements Style 1 (1-to-1) Style 2 (1-to-few) Style 3 (1-to-many) Account Plans Nurture Executive Support Partner Support Additional Tools / Software Additional Budget Direct Mail Field Events Tradeshows Personalized Plays Database Sends Targeted Ads Content Syndication Sales Outreach Appointment Setting Contact Discovery Custom Content Custom Hubs 34