‘ Thank you’ doesn’t really express our feelings here We couldn’t have written this guide without the time, Thanks: talent and generosity of a very special group of people: Craig Rosenberg TOPO the pioneers of Account Based Marketing. Megan Heuer SiriusDecisions Jeff Sands ITSMA They’re working across the entire field, looking at it Doug Bewsher Leadspace from every angle: vendors, practitioners, analysts, J.J. Kardwell EverString journalists and consultants. Kathy Macchi Inverta Henry Schuck DiscoverOrg They’re not just experts in ABM, they’re the people Johan Sundstrand Jabmo turning it from an idea into a powerful, proven Maria Pergolino Anaplan discipline. All united by a real passion for this Donal Daly Altify lightning-in-a-bottle we call ABM — and an Peter Herbert FullStory unshakeable conviction that it will help our clients do things they could never do before. A more complete (but far from comprehensive) list of experts is below, but we wanted to call these It’s also a remarkably collegial group that we’re guys out for their immense help in creating this proud and honored to call friends. To these people guide — and this market. (and the many people working with them), we say… Thanks guys! 170