y g o l The ABM o chn I e t V t r M a B Market Map P A The ABM Market Map Data and Insights Interactions Select target accounts, fill contact whitespace, identify insights Specific channels to create 1:1 account-based interactions identifies vendors across Account Data 3rd Party Intent ABM Advertising Web and Content distinct ABM activities. Direct Mail Content Syndication Contact Data SDR / Sales Events Other Insights Orchestration Data Platforms Manage multi-channel account-based plays across multiple personas and departments ABM Automation / Sales Activation Account Planning (supporting) Foundation Measurement The core essentials Track engagement, score and prioritize accounts, and measure the impact of your ABM programs Lead-to-Account MAP Engagement & Sales Insight Journeys & Multi-Touch Attribution CRM Account Based Marketing Market Map Copyright ©2018, Engagio Inc. All rights reserved. Note: You don’t need technology in every category to do ABM. 159