Calculating ROI By bringing all the data together, you can see which programs have the highest ROI. Many teams find ‘Pipeline to Investment’ is the best way to judge marketing programs. Also known as Marketing’s Golden Ratio, this concept shows CMOs how much pipeline each dollar produces for individual program investments. The Marketing Golden Ratio bb++cc=a=a aaa cc c aaa bbb This Salesforce Pipeline to Investment report uses Engagio Dash to calculate Marketing’s Golden Ratio. 131