Engagement Are the right people at target accounts spending Account scoring time with our company? Is that engagement Engagement data prioritizes your resources going up over time? to the most interested accounts. Engagement is the most fundamental ABM metric there is. It measures core relationship quality. Deeper engagement indicates that buyers are more committed to the relationship. It also shows a greater likelihood to purchase, renew, and advocate for your company. Pro tip To prioritize accounts for Sales, only use engagement produced by marketing-driven activities. While sales-driven engagement like meetings and replies is useful for measuring relationship depth, it’s less useful for scoring. Most engaged accounts on an Engagio dashboard. 115