Things ABM practitioners do ABM encompasses everything that B2B marketers do to support sales at target accounts, from selecting accounts to gathering intelligence, creating personalized interactions and: Working with sales %Working with outside %to define account agencies or service 74 goals and plans 38 providers on ABM %Gathering Working with other account and/or %marketing teams to 67 contact info 46 get support for ABM %Executing plans for %Building plans 62 accounts for individual 52 large accounts ABM %Selecting accounts %Creating 59 for ABM content for 56 ABM needs %Building plans for a group of %Creating online 59 named accounts This SiriusDecisions data shows the engagement strategies top ABM activities being practiced today. 56 for accounts 11